Lyre Leads
ZoomInfo and five alternatives, compared
Prices, free tiers and verification as each vendor states them on its own site. The last column is our judgement.
| Tool | How it finds businesses | Cheapest plan and free tier | Emails and verification | Best for (our view) |
|---|---|---|---|---|
| ZoomInfoSources: home, data sources, pricing guide, GTM.AI pricing, data | Stored database of 500M+ contacts and 100M+ companies, built from web crawling, filings, partners and human researchers. | Platform prices aren't published: custom quotes, billed yearly up front, with a seat minimum. API access through its GTM.AI arm is pay as you go from $20. Free tier: ZoomInfo Lite: 10 credits a month, no card. GTM.AI: 1,000 data credits at signup. | Verified business emails, direct dials and mobile numbers from its database; one credit per exported profile. Automated checks plus 300+ human researchers; it states a 96% email deliverability rate. No per-email status labels found on its public pages. | Large sales and RevOps teams selling to mid-market and enterprise accounts, on an annual contract. |
| ApolloSources: data, Maps search help, pricing, waterfall help, verification help, email status help | Stored database of 240M+ contacts and 30M+ companies. Paid plans add a live Google Maps business search: up to 60 results a search, sorted by distance. | Basic $65 per seat billed monthly (2,500 credits a month), or $49 per seat billed yearly. An email costs 1 credit, a phone number 8. Free tier: 75 credits a month per seat, API and MCP included. No Google Maps search on Free. | Business emails from its database, plus a waterfall across 20+ outside data vendors on paid plans. Its own seven-step check, SMTP included, marks each email verified, catch-all or unverified. Apollo's pages quote 98%, 91% and over 90% accuracy. | Teams selling to companies with LinkedIn-visible staff who want named contacts and sequencing in one seat-priced tool. |
| LushaSources: data, pricing, accuracy FAQ, home | Stored database of 515M+ contacts and 29M+ companies, built from its user community and partners. | Starter $49.90 ($37.45 billed yearly): 400 credits a month. An email costs 1 credit, a phone number 5. Free tier: 40 credits a month, no card; API and MCP included. | Verified emails and direct dials from its database; searching and filtering are free. Describes domain, SMTP mailbox, catch-all and role checks plus a check that the person still works there; states 98% email accuracy. | Reps who know which person they want and need a direct dial fast, inside LinkedIn or their CRM. |
| RocketReachSources: pricing, credits help, lookup help, API FAQ | Stored database of 700M+ professionals and 60M companies, searched with filters such as title, industry, size and location. | Essentials $69 (US price; it varies by country): 100 email lookups a month. Phones start on Pro + Phone, $119. Free tier: A few one-off lookup credits on a free account, not monthly. RocketReach's own pages give different counts. | Personal and work emails from its database. A lookup is charged only when a verified email or phone comes back. Each email graded A, A-, B or F, and only A or A- grades are charged. The method is described only as tested multiple ways. | Reaching a named professional, or a B2B segment you can define by title, industry and size. |
| Hunter.ioSources: our data, pricing, free plan help, domain search, email verifier | Its own index of the public web, searched by company domain or name. Discover filters a database of 100M+ companies. | Starter $49 ($34 billed yearly; the same figures in euros in Europe): 2,000 credits a month. 1 credit per email found, 0.5 per verification. Free tier: 50 credits a month, no card, API and MCP included. Exports limited to 10 emails per domain. | Emails found on the public web, listed with their sources, or worked out from a name and domain and then verified. Mailbox-level SMTP check, catch-all detection and its own check for catch-all addresses. 0.5 credit each; unknowns are free. | Finding and verifying emails at companies you've already chosen, and sending from the same tool. |
| Lyre Leads (ours)Sources: coverage test, pricing, how we verify, features | Live Google Maps search for any keyword. Complete coverage mode searches a city from many overlapping points and merges on place ID (median 2.2x one paged search in 24 US tests). | Growth $39: 7,500 leads (a lead is one new business, enriched and relevance-checked). Unused leads roll over up to three months. Free tier: 500 leads a month, no card. | Company email read off the business's own website, never guessed. Named contacts on request, 2 tokens each, charged only when one is found. Every address checked at the mailbox (SMTP, through MillionVerifier), included. Catch-all addresses are labelled, never counted as verified. | Selling to local businesses in cities over 200,000 people, when you want every business in the territory checked and its emails verified. |
Checked 14 October 2026. Each row links to the pages its facts were read on. Prices are in US dollars, per month on monthly billing, unless the cell says otherwise. "Best for" is our judgement, and we make Lyre Leads.
Is there a ZoomInfo alternative without an annual contract?
ZoomInfo's own pricing guide says its platform plans are quoted individually, mostly billed yearly up front, and come with a seat minimum. Two things have softened that. ZoomInfo Lite is free with 10 credits a month, and GTM.AI, ZoomInfo's developer arm, sells API, CLI and MCP access pay as you go from $20, with no contract or seat fees.
Each of the alternatives publishes a monthly price. Apollo's Basic plan is $65 a seat billed monthly. Lusha's Starter is $49.90 for 400 credits, Hunter.io's Starter $49 for 2,000 credits, and RocketReach's Essentials $69 in the US for 100 lookups. Lyre Leads is $39 for 7,500 leads, each a business found with its email verified, and 500 leads a month are free.
Does ZoomInfo cover local businesses?
ZoomInfo builds its database from web crawling, filings, job postings, partners and more than 300 human researchers, and it holds 500M+ contacts and 100M+ companies. We found no statement on its site about how well that covers small local businesses such as plumbers, salons or clinics.
Those businesses describe themselves on Google Maps. Lyre Leads searches Maps live for any keyword, and in complete coverage mode searches a city from many overlapping points; in our test of 24 trade-and-city pairs that found about 2.2 times as many businesses as one paged search in the median city (method and numbers). Apollo also added a Google Maps search to its paid plans, showing up to 60 businesses a search.
Which gives verified emails?
- ZoomInfo states a 96% email deliverability rate from automated checks and human researchers; we found no per-email status labels on its public pages.
- Apollo labels each email verified, catch-all or unverified, and quotes 98%, 91% and over 90% accuracy on different pages.
- Lusha describes SMTP mailbox, catch-all and role checks, and states 98% accuracy.
- RocketReach grades each email A to F and charges only for the top two grades.
- Hunter.io publishes its verifier's checks, including an SMTP mailbox check and its own method for catch-all domains.
- Lyre Leads checks every address it finds at the mailbox, through MillionVerifier, and labels catch-all addresses rather than counting them as verified.
Vendor accuracy figures measure different things and can't be lined up against each other; we explain why in what email accuracy numbers actually measure.
When is ZoomInfo still the better choice?
When you sell to mid-market and enterprise accounts and need more than contacts: org charts, intent signals across thousands of topics, website-visitor identification, technographics covering 30,000+ technologies, and deep CRM sync. Its MCP server is in Claude's connector directory, and GTM.AI lets a developer try the data without a contract. For a large sales and RevOps team that will sign the annual agreement, it's the most complete option here.
When is Lyre Leads the wrong choice?
- You sell to enterprises. They aren't found through Google Maps, and they need the org charts a contact database provides.
- You need direct dials and mobile numbers for named people; we give the business phone from its Google listing.
- You need intent data about who is researching a topic. We report changes on a business's own website, not what it reads elsewhere.
Which one fits your campaign?
| If you need | Look at | Why |
|---|---|---|
| Enterprise accounts, org charts and intent | ZoomInfo | The deepest enterprise data, on contract |
| Contacts and sequences at a published per-seat price | Apollo | Database plus sending, billed monthly or yearly |
| Direct dials while browsing LinkedIn | Lusha | Browser extension, credits by the month |
| A named professional's email or phone | RocketReach | Lookups across a large professional database |
| Emails at companies you've already chosen | Hunter.io | Domain search and a documented verifier |
| Every local business in a city, checked against your keyword, emails verified | Lyre Leads | Starts from Google Maps, reads each website |
How do you test them before you pay?
Pick the segment you sell to. For local businesses, take one trade in one city, pull it from ZoomInfo Lite or your current database and from the alternative, remove duplicates by name and street address, and count what each found inside the city. Put every email through one mailbox verifier and compare what comes back deliverable, then set that against what each would cost for a year.
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500 leads a month, no card. Live Google Maps search for any keyword, 50+ enrichment fields, a relevance check on every business and every address verified.
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