What percentage of local businesses have no website?

17% of local businesses have no website at all, based on a 2026 scan of 5,443 businesses across 12 industries. It ranges from 26% (auto repair shops) down to 2% (veterinary clinics).

How many local businesses have no website analytics?

26% of local businesses that have a website have no analytics installed. For pest control and auto repair it is closer to 1 in 3.

How many local businesses have an llms.txt file for AI?

20% of local business websites already have an llms.txt file, usually generated automatically by their website platform. About 10% block AI crawlers such as GPTBot.

What CMS do local businesses use most?

WordPress runs 32% of local business websites, rising to 45% for dentists. Wix and Squarespace sit around 5% each, with a long tail of custom builds.

The Local Web, Measured

Name: Local Business Website Signals (2026)
Creator: Lyre Leads

We search Google Maps for real local businesses and scan their actual websites. This page reports what we find, in plain numbers, updated as we scan more markets. Everything here is measured, not surveyed.

Latest: 5,443 businesses, 12 industries, 11 US metros, July 2026

The headline numbers

Across 5,443 local businesses (4,524 of them with a website):

17%

have no website at all

26%

have a website but no analytics installed

28%

have no schema markup (invisible to AI answers)

20%

already publish an llms.txt file that feeds AI models

10%

actively block AI crawlers like GPTBot

26%

of sites run an advertising pixel (Facebook, Google, etc.)

32%

run WordPress

21%

have a copyright year two or more years old

1.2s

median website load time

37%

have a verified business email discoverable on-site

22%

name a decision-maker on the website

are not mobile-friendly

By industry

The averages hide most of the story. The same signal swings widely from one vertical to the next.

Industry (metro)	No website	No analytics	Ad pixel	llms.txt	Names owner
Med spas (Scottsdale)	5%	25%	30%	27%	48%
Chiropractors (Charlotte)	7%	23%	30%	16%	46%
Dentists (Chicago)	24%	27%	24%	13%	33%
Home remodeling (Nashville)	12%	22%	30%	24%	28%
Veterinary (Portland)	2%	14%	22%	10%	27%
Roofing (Atlanta)	19%	27%	23%	20%	16%
Plumbers (Houston)	16%	26%	22%	18%	16%
Landscapers (Denver)	17%	26%	27%	24%	17%
Electricians (Columbus)	19%	28%	27%	24%	13%
Auto repair (Phoenix)	26%	33%	28%	27%	12%
Pest control (Orlando)	9%	33%	26%	23%	13%
HVAC (Dallas)	7%	30%	28%	20%	17%

Industry deep dives

Six of these industries have their own page, with the numbers above plus what they mean if you sell into that market. The remaining six are held back until we can show these earn search impressions.

Dentist website statistics: nearly a quarter have no website at all, the second-highest rate in the study.
Auto repair shop website statistics: the least-digitised vertical we have measured, on two separate counts.
Med spa website statistics: the most digitally mature vertical, and the most competitive.
Roofing contractor website statistics: high job values, low digital maturity, almost no named contacts.
HVAC company website statistics: almost everyone has a website, and almost a third cannot measure it.
Veterinary clinic website statistics: the cleanest vertical in the study, and the one with the least to sell.

How we measure it

These are not survey results. We search Google Maps for a niche in a city, pull every matching business, then visit each one's actual website and read what is there: whether a site exists, what platform it runs, whether it has analytics and security, how fast it loads, and whether it is set up to be seen by AI. Every figure is a live scan of a real business. Where a business had no website, we counted that too. Figures update as we scan additional industries and metros.

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