Data Dictionary
Every one of the 79 fields Lyre Leads delivers per Google Maps lead — what it is, the type, where the value comes from, and how to read it. Generated directly from our live export schema, so this page can never drift from what the product and API actually return.
How to read the data — the three-state contract
Every enrichment field is one of three states, kept distinct so you never mistake “we didn’t find it” for “we didn’t look.”
A valueWe checked and it’s there —
Yes, or the platform name.No / NoneWe checked and it’s genuinely absent — a confirmed finding you can filter on.
BlankUnknown — never enriched, or the site blocked our checks. The Enrichment Status field is the master key.
Business listing (Google Maps)
| Field | Type | Source | Contract | What it means |
|---|---|---|---|---|
Company Namecompany_name |
text | google_maps | — | — |
Websitewebsite |
text | google_maps | — | Normalised to the base domain. Blank = no website on the listing. |
Phonephone |
text | google_maps | — | — |
Phone (E.164)phone_e164 |
text | derived | — | Dialer-ready E.164, derived from Phone + Country. Blank when not confidently parseable (never a guessed number). |
Addressaddress |
text | google_maps | — | — |
Streetstreet |
text | derived | — | Parsed from the address; blank when indistinguishable from the city. |
Postal Codepostal_code |
text | derived | — | Country-anchored parse; blank for countries without a postal system or no confident match. |
Countrycountry |
text | google_maps | — | — |
Statestate |
text | google_maps | — | US/Germany only; blank elsewhere or when unknown. |
Citycity |
text | google_maps | — | — |
Typetype |
text | google_maps | — | — |
Ratingrating |
number | google_maps | — | Blank = no rating yet (a listing with no reviews has no rating). |
Reviewsreviews |
number | google_maps | — | 0 is a real value (brand-new/unreviewed listing), not missing. |
Place IDplace_id |
text | google_maps | — | — |
Latitudelatitude |
number | google_maps | — | — |
Longitudelongitude |
number | google_maps | — | — |
Contact, email & social
| Field | Type | Source | Contract | What it means |
|---|---|---|---|---|
Emailemail |
text | html | — | Best business email found on-site. Blank = none discovered. |
Email Confidenceemail_confidence |
text | html | — | high = mailto/structured data; medium = scraped from page text. |
Email Provideremail_provider |
text | mx | three-state | — |
Facebookfacebook_url |
text | html | — | — |
Instagraminstagram_url |
text | html | — | — |
LinkedInlinkedin_url |
text | html | — | — |
Twitter/Xtwitter_url |
text | html | — | — |
YouTubeyoutube_url |
text | html | — | — |
TikToktiktok_url |
text | html | — | — |
FB Pixelhas_facebook_pixel |
Yes / No | html | three-state | — |
Contact Formhas_contact_form |
Yes / No | html | three-state | — |
Email Marketingemail_marketing_platform |
text | html | three-state | — |
Contact Namecontact_name |
text | unknown | — | Decision-maker from a public team/about page (GPT-extracted). Coverage ~25–30%; blank = none publicly listed, not "no decision-makers". |
Contact Titlecontact_title |
text | unknown | — | — |
Contact LinkedIncontact_linkedin |
text | unknown | — | — |
Technology stack & platforms
| Field | Type | Source | Contract | What it means |
|---|---|---|---|---|
CMScms_platform |
text | html | three-state | — |
All Techtech_stack |
list of text | html | — | — |
Frameworkstech_frameworks |
list of text | html | — | — |
Analyticstech_analytics |
list of text | html | — | — |
Ad Pixelstech_advertising |
list of text | html | — | — |
Marketingtech_marketing |
list of text | html | — | — |
E-commerce Techtech_ecommerce |
list of text | html | — | — |
Customer Toolstech_customer_tools |
list of text | html | — | — |
Infrastructuretech_infrastructure |
list of text | html+header+dns | — | Server stack + CDN/hosting + security headers (HSTS/CSP) + DNS (NS/SPF/DMARC/verification) + SEO signals (sitemap, hreflang, schema.org types). All free from headers/DNS/robots/HTML. |
Chat Widgetchat_widget |
text | html | three-state | — |
Booking Softwarebooking_system |
text | html | three-state | — |
CRMcrm_platform |
text | html | three-state | — |
Sells Onlinehas_ecommerce |
Yes / No | html | three-state | — |
Website quality & SEO
| Field | Type | Source | Contract | What it means |
|---|---|---|---|---|
Schemahas_schema_markup |
Yes / No | html | three-state | — |
SSLhas_ssl |
Yes / No | tls | three-state | — |
Page Load (ms)page_load_ms |
number | measured | — | Homepage load at enrichment; slow = web-design lead signal. |
Bloghas_blog |
Yes / No | html | three-state | — |
Copyright Yearcopyright_year |
number | html | — | Latest footer copyright year. A year well in the past on a simple/fast site = an unmaintained site (web-design / SEO lead). Blank = no copyright year found. |
Meta Descriptionhas_meta_description |
Yes / No | html | three-state | Yes when the homepage has a non-empty <meta name="description">. No = a classic on-page SEO gap (SEO/web-design lead). |
Mixed Contenthas_mixed_content |
Yes / No | html | three-state | Yes when an HTTPS page loads HTTP sub-resources (broken padlock / browser warnings) — a concrete defect to sell a fix against. |
Growth & intent signals
| Field | Type | Source | Contract | What it means |
|---|---|---|---|---|
Hiringis_hiring |
Yes / No | html | three-state | Yes when a careers page is wired to an applicant-tracking system (Greenhouse, Lever, Workable…) — the business is actively hiring (growth/intent signal). |
AI Chatbothas_ai_chatbot |
Yes / No | html | three-state | Yes when an AI-native chat assistant (Ada, Voiceflow, Botpress, Landbot…) is on the site — an AI-forward segment. |
Deliverability & domain age
| Field | Type | Source | Contract | What it means |
|---|---|---|---|---|
Domain Agedomain_age_years |
number | rdap | — | From RDAP; blank when the TLD has no RDAP. |
DMARChas_dmarc |
Yes / No | dns | three-state | Yes when the domain publishes a DMARC record (email anti-spoofing). No = a deliverability/security gap (MSP / email-vendor lead). From DNS. |
AI search visibility
| Field | Type | Source | Contract | What it means |
|---|---|---|---|---|
AI Accessai_crawler_access |
text | robots | — | Whether robots.txt blocks AI crawlers. Blocked = invisible to AI search (sellable signal). |
AI Bots Blockedai_bots_blocked |
list of text | robots | — | — |
llms.txthas_llms_txt |
Yes / No | robots | three-state | Whether the site publishes llms.txt (actively courts AI visibility). |
AI lead scoring
| Field | Type | Source | Contract | What it means |
|---|---|---|---|---|
AI Ratingai_rating |
text | ai_model | — | — |
Rating Reasonai_rating_reason |
text | ai_model | — | — |
Record metadata
| Field | Type | Source | Contract | What it means |
|---|---|---|---|---|
Queryquery |
text | search | — | — |
Sourcesource |
text | system | — | — |
Created Atcreated_at |
date (ISO-8601) | system | — | When the lead entered the database (ISO-8601 UTC). |
Enrichment Statusenrichment_status |
text | system | — | Master key for blanks: enriched = a blank is a confirmed finding; unverifiable/no_website/failed/pending = blank is unknown. |
Enriched Atenriched_at |
date (ISO-8601) | system | — | When enrichment last ran (ISO-8601 UTC). Use for freshness. |
Enrichment Versionenrichment_version |
number | system | — | Detection-pipeline generation. Blank = pre-versioning (oldest). |
Other enrichment
| Field | Type | Source | Contract | What it means |
|---|---|---|---|---|
Tracking Pixelstracking_pixels |
list of text | html | — | — |
Google Analyticshas_google_analytics |
Yes / No | html | three-state | — |
G Remarketinghas_google_remarketing |
Yes / No | html | three-state | — |
GTMhas_google_tag_manager |
Yes / No | html | three-state | — |
Has Ad Pixelshas_ad_pixels |
Yes / No | html | three-state | — |
Cookie Consenthas_cookie_consent |
Yes / No | html | three-state | — |
Marketing Automationhas_marketing_automation |
Yes / No | html | three-state | — |
Schedulinghas_scheduling |
Yes / No | html | three-state | — |
Reviews Widgethas_reviews_widget |
Yes / No | html | three-state | — |
Heatmapshas_heatmaps |
Yes / No | html | three-state | — |
Demo CTAhas_demo_cta |
Yes / No | html | three-state | — |
Case Studieshas_case_studies |
Yes / No | html | three-state | — |
Careers Pagehas_careers_page |
Yes / No | html | three-state | — |