Med Spa Website Statistics: What We Found Scanning Scottsdale

The numbers

What these numbers mean if you sell to med spas

Med spas are the mirror image of the trades. Only 5 percent have no website, 30 percent run an advertising pixel (the joint-highest in our study), and 48 percent name a decision-maker on the site, comfortably the highest figure we recorded in any vertical. This is a market that has already decided digital acquisition is the business.

That changes what a prospecting list is for. In a vertical where nearly everyone has a site and a third are already advertising, "they have a gap" is rarely the opening. The businesses here are not unaware, they are shopping, and they are being pitched constantly by everyone else who noticed the same thing. Volume-based outreach performs badly against an audience this saturated.

The useful segmentation is between the 30 percent already running a pixel and the 70 percent that are not. Those are different sales entirely: the first group has a proven acquisition budget and is comparing execution, the second has the same customer economics but has not started, and converts on a fundamentally different argument. Treating them as one list is the most common mistake we see in this category.

The 48 percent naming a decision-maker is the operational advantage here, and it is large. In most verticals you are reaching a generic inbox and hoping it gets forwarded. In med spas, roughly half the time the site tells you who owns the practice, which makes personalised outreach genuinely possible rather than nominally so. It also means the bar for personalisation is higher, because everyone else can see the same name.

The one soft spot is 25 percent with no analytics, which is close to the study average and looks out of place next to the advertising figure. A med spa running paid acquisition without measurement is the same expensive situation as the auto shop, in a vertical with much higher customer values, and it is the strongest single opening this list offers.

How this was measured

We searched Google Maps for med spas in Scottsdale, took every matching business rather than a sample of the well-known ones, and then fetched each business's own website and read what was actually there: whether a site exists and loads, what platform it runs, whether analytics and advertising pixels are present, whether an llms.txt file is published, and whether any person is named as a decision-maker.

Businesses with no website were counted rather than dropped. That choice is why the "no website" figure exists at all: most datasets in this space silently exclude them, which makes every other percentage in those datasets flattering and wrong. The wider study covers 5,443 businesses, 4,524 of which had a website.

Nothing here is a survey, a projection, or an industry estimate. If we did not measure it, it is not on this page. The full cross-industry table is on the research index, and every field we collect is defined in the public data dictionary.

How fast does this data go stale?

A snapshot is only half the picture, so we measured the other half separately. We re-checked 4,527 business websites a median of 106 days after first observing them: 2.1 percent no longer loaded at all, and 1.9 percent of the sites we could read on both passes had switched a core platform such as a CMS, booking system or CRM. In a separate study we SMTP-verified 2,482 business emails scraped from company websites and found 14.2 percent of the decisively checkable addresses were dead.

Applied here: a list of med spas built one quarter ago is not the list you think you have. Full methodology in the website churn study and the email decay study.

Other industries in this study

• Dentist website statistics
• Auto Repair Shop website statistics
• Roofing Contractor website statistics
• HVAC Company website statistics
• Veterinary Clinic website statistics

The full cross-industry comparison table, including six industries without their own page yet, is on the research index.