Lyre Leads
One search, "med spas", across Scottsdale, Arizona, run the way every Lyre Leads search runs: the same city searched from many overlapping points and the results merged. It returned 163 listings with 149 distinct websites. On 12 October 2026 we fetched each homepage and read it with the same code that enriches a customer's leads; 137 loaded and 12 refused or failed. Every percentage below is out of those 137. The examples are real sentences from those pages, with the business left out.
What's on the menu
Google calls all of these med spas, and most of them are. 95 of the 137 (69%) list injectables or lasers: Botox, fillers, Morpheus8, CoolSculpting, laser hair removal. The rest of the menu is where they split.
| The homepage offers | Med spas | Share |
|---|---|---|
| Injectables or lasers | 95 | 69% |
| GLP-1 or medical weight loss | 27 | 20% |
| Hormone or testosterone therapy | 20 | 15% |
| IV therapy | 10 | 7% |
| Peptide therapy | 10 | 7% |
| Several locations | 9 | 7% |
A med spa that adds "Semaglutide Weight Loss Injections" and "Sermorelin Peptide Therapy" to a Botox menu is a different merchant from one that sells facials and laser hair removal, even though the two share a Google category and a street. 36 of the 137 offer GLP-1, peptide or hormone therapy. Those are the ones a payments underwriter will ask about first, and the category alone can't find them.
How they take payment
Most don't take payment on the homepage at all. 94 of the 137 (69%) show no payment provider anywhere on it. 28 (20%) sell something online, mostly through WooCommerce (13) or Square (7), with a handful on Shopify checkout or Stripe.
The booking platform tells you more. 61 of the 137 (45%) take appointments through a named platform: Vagaro (11), Zenoti (8), Boulevard (6), Booker (6), GoHighLevel (5), Square Appointments (4), Jane (4) and GlossGenius (3) lead the list. Several of those are the merchant's processor as well as its calendar. Boulevard is a registered payment facilitator that boards its customers under its own merchant account, and Zenoti, Vagaro and GlossGenius each sell integrated card processing. For a rep, the booking platform is often the incumbent, and the switch conversation has to account for the software the front desk lives in.
Who finances the treatments
Injectables, weight-loss programs and hormone therapy are cash-pay and often sold in packages, which is where financing decides the sale. 21 of the 137 (15%) show a patient-financing partner on the homepage: Cherry on 16, CareCredit on 5, PatientFi on 1. Another 5 offer a pay-later checkout, and 7 say they offer financing or payment plans without a partner's widget on the page.
The gap is the larger number. 102 of the 137 offer at least one high-ticket elective treatment (injectables or lasers, GLP-1, hormone, IV or peptide therapy). 78 of those 102 (76%) show no financing partner, no pay-later checkout and no statement that financing is available. For someone selling patient financing, that's the list.
For comparison, dentists read the same way, 880 sites from searches in Houston and Chicago, show a financing partner on 9% of homepages (Cherry 41, CareCredit 36, Sunbit 16) and an in-house membership plan on about 5%.
How they bill
Memberships and deposits are where chargebacks come from, because the card is charged before the treatment or charged again every month. On the homepage they're rare: 5 med spas mention a monthly membership, 2 require a deposit to book, 1 offers a free trial and 1 a no-refund policy. "Your $295 monthly membership is deposited back to you as a service credit." "$155.00 deposit required."
Treat those counts as a floor. We read the homepage, and membership details and refund terms usually sit on a pricing or policy page one click in. A med spa without a membership on its homepage may well have one, and a chargeback vendor should read this section as "these certainly do", not "the others don't".
Volume and reach
171 of the 172 Scottsdale med spa listings carried a phone number. 94 of the 137 readable sites (69%) belong to businesses with 50 or more Google reviews, and 42 (31%) have 200 or more. Review count isn't card volume, but it's the closest outside proxy anyone has, and it sorts a territory into who to call this week and who to call next quarter.
What it means, by who's selling
- Payments reps and ISOs. The booking platform is the competitor more often than another processor. The 36 med spas offering GLP-1, peptide or hormone therapy are the underwriting conversation; the rest are a rate and service conversation.
- Patient-financing and pay-later reps. 78 med spas sell high-ticket treatments with no financing visible on the homepage. That's three in four of the ones that need it.
- Chargeback-management vendors. Memberships and deposits are the exposure, and the homepage understates them. Start with the ones that state it, and expect more behind the pricing page.
Pull this list for your own city
Search "med spas" in your city in Lyre Leads. Every result comes back with these fields, and three of the Database's one-click views map straight onto this post: "High-ticket treatments, no financing partner", "Chargeback-prone billing or refund terms" and "Restricted product, on Square, Stripe, PayPal or Shopify". The guide to high-risk merchant leads explains all nine. The rest of a territory works the same way, and the merchant services leads guide walks through it. If you'd rather have a file, we'll quote a list per lead.
What this can't tell you
One search in one city, read on one day. The homepage is what we read, so anything a med spa keeps on inner pages is missing here, and policy terms are the most likely to be. We can't see the terminal on the counter, the rate a med spa pays, its chargeback ratio or its monthly volume. And 12 of the 149 sites didn't load for us at all, which is about what any reader of the public web gets.
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