The short version
Choose Outscraper if you need programmatic bulk extraction across many Google services and you have your own pipeline for cleaning, enriching, and prioritizing what comes back. Choose Lyre Leads if you want the finished article: a ranked, enriched, verifiable lead list with flat pricing you can predict before you start.
The five differences that matter
1. Flat tokens instead of metered per-service fees
Outscraper meters extraction and bills each enrichment service separately, so the real cost of a usable record depends on how many add-ons you switch on. Lyre Leads is flat: a monthly token allowance (Free 500, Growth $29 for 5,000, Professional $79 for 15,000, Scale $199 for 50,000, Agency $399 for 100,000) with enrichment, AI scoring, export, and API access all included. Your ceiling is known before your first search.
2. Enrichment is the product, not an add-on
Every lead is enriched with 50+ data points as part of the search: emails and social profiles from the company's own website, contact names and titles where published, 1,200+ technology detections across 36 categories (CMS, analytics, ad pixels, CRM, email marketing, chat, booking), website quality signals, hiring signals, domain age, and more. The full field list is public in our data dictionary.
3. Emails you can defend: provenance plus SMTP verification
Every email comes from the business's own website. We never pattern-guess an address. On top of that, on-demand SMTP verification is built into every plan: select the leads you care about, click Verify Emails, and each address is labeled Verified, Catch-all, Unknown, or Rejected. Catch-all is never dressed up as verified, and previously checked addresses are free. If you want the reasoning behind those labels, we wrote it up in what "95% email accuracy" actually means.
4. AI scoring turns a list into a work order
A thousand raw rows treat your best prospect and your worst identically. Describe your ideal customer in plain English and our AI evaluates every enriched lead against it, so your team starts each morning at the top of a ranked list instead of row 1 of an export.
5. Honest data, structurally
Every field follows our three-state contract: a value, a confirmed absence, or an honest blank meaning "not checked." An empty cell in an export that cannot tell you which of those it is will quietly cost you campaigns. Ours can always tell you, in the product, the CSV, and the API.
Where Outscraper is genuinely strong
Fairness matters more to us than winning a comparison page. Outscraper is a good choice when you need raw extraction across many Google services beyond Maps, when you are building a custom data pipeline against an API-first service, or when your usage is so occasional that pay-as-you-go beats any subscription. If that is your use case, use them. Our free tier costs nothing to compare against it.
Try the difference on your own market
The honest test takes ten minutes: pick a niche and a city you know, run it on the free tier, and look at what comes back per row: the enrichment depth, the AI ranking, the verification labels, and what a blank cell tells you. Then run the same search anywhere else and compare the rows, not the marketing.
Search Your Market Free
500 tokens per month, free forever. Custom-keyword search, 50+ enrichment fields, AI scoring, and SMTP verification included. No credit card required.
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Lyre Leads