Lyre Leads
RocketReach and five alternatives, compared
Prices, free tiers and verification as each vendor states them on its own site. RocketReach sets prices by the visitor's country, so its row shows the US price. The last column is our judgement.
| Tool | How it finds businesses | Cheapest plan and free tier | Emails and verification | Best for (our view) |
|---|---|---|---|---|
| RocketReachSources: pricing, credits help, lookup help, API FAQ | Stored database of 700M+ professionals and 60M companies, searched with filters such as title, industry, size and location. | Essentials $69 (US price; it varies by country): 100 email lookups a month. Phones start on Pro + Phone, $119. Free tier: A few one-off lookup credits on a free account, not monthly. RocketReach's own pages give different counts. | Personal and work emails from its database. A lookup is charged only when a verified email or phone comes back. Each email graded A, A-, B or F, and only A or A- grades are charged. The method is described only as tested multiple ways. | Reaching a named professional, or a B2B segment you can define by title, industry and size. |
| ApolloSources: data, Maps search help, pricing, waterfall help, verification help, email status help | Stored database of 240M+ contacts and 30M+ companies. Paid plans add a live Google Maps business search: up to 60 results a search, sorted by distance. | Basic $65 per seat billed monthly (2,500 credits a month), or $49 per seat billed yearly. An email costs 1 credit, a phone number 8. Free tier: 75 credits a month per seat, API and MCP included. No Google Maps search on Free. | Business emails from its database, plus a waterfall across 20+ outside data vendors on paid plans. Its own seven-step check, SMTP included, marks each email verified, catch-all or unverified. Apollo's pages quote 98%, 91% and over 90% accuracy. | Teams selling to companies with LinkedIn-visible staff who want named contacts and sequencing in one seat-priced tool. |
| LushaSources: data, pricing, accuracy FAQ, home | Stored database of 515M+ contacts and 29M+ companies, built from its user community and partners. | Starter $49.90 ($37.45 billed yearly): 400 credits a month. An email costs 1 credit, a phone number 5. Free tier: 40 credits a month, no card; API and MCP included. | Verified emails and direct dials from its database; searching and filtering are free. Describes domain, SMTP mailbox, catch-all and role checks plus a check that the person still works there; states 98% email accuracy. | Reps who know which person they want and need a direct dial fast, inside LinkedIn or their CRM. |
| Hunter.ioSources: our data, pricing, free plan help, domain search, email verifier | Its own index of the public web, searched by company domain or name. Discover filters a database of 100M+ companies. | Starter $49 ($34 billed yearly; the same figures in euros in Europe): 2,000 credits a month. 1 credit per email found, 0.5 per verification. Free tier: 50 credits a month, no card, API and MCP included. Exports limited to 10 emails per domain. | Emails found on the public web, listed with their sources, or worked out from a name and domain and then verified. Mailbox-level SMTP check, catch-all detection and its own check for catch-all addresses. 0.5 credit each; unknowns are free. | Finding and verifying emails at companies you've already chosen, and sending from the same tool. |
| ZoomInfoSources: home, data sources, pricing guide, GTM.AI pricing, data | Stored database of 500M+ contacts and 100M+ companies, built from web crawling, filings, partners and human researchers. | Platform prices aren't published: custom quotes, billed yearly up front, with a seat minimum. API access through its GTM.AI arm is pay as you go from $20. Free tier: ZoomInfo Lite: 10 credits a month, no card. GTM.AI: 1,000 data credits at signup. | Verified business emails, direct dials and mobile numbers from its database; one credit per exported profile. Automated checks plus 300+ human researchers; it states a 96% email deliverability rate. No per-email status labels found on its public pages. | Large sales and RevOps teams selling to mid-market and enterprise accounts, on an annual contract. |
| Lyre Leads (ours)Sources: coverage test, pricing, how we verify, features | Live Google Maps search for any keyword. Complete coverage mode searches a city from many overlapping points and merges on place ID (median 2.2x one paged search in 24 US tests). | Growth $39: 7,500 leads (a lead is one new business, enriched and relevance-checked). Unused leads roll over up to three months. Free tier: 500 leads a month, no card. | Company email read off the business's own website, never guessed. Named contacts on request, 2 tokens each, charged only when one is found. Every address checked at the mailbox (SMTP, through MillionVerifier), included. Catch-all addresses are labelled, never counted as verified. | Selling to local businesses in cities over 200,000 people, when you want every business in the territory checked and its emails verified. |
Checked 14 October 2026. Each row links to the pages its facts were read on. Prices are in US dollars, per month on monthly billing, unless the cell says otherwise. "Best for" is our judgement, and we make Lyre Leads.
Which RocketReach alternative costs less?
RocketReach's monthly Essentials plan is $69 in the US for 100 email lookups a month, and a lookup is charged only when a verified email or phone comes back. Its yearly plans are "unlimited" with a fair-use cap of 10,000 lookups a month, but cap exports per year. Prices differ by the country you visit from.
Each alternative counts in its own unit, so compare what a month buys. Apollo's Basic plan is $65 a seat billed monthly for 2,500 credits, with an email costing 1 credit and a phone number 8. Lusha's Starter is $49.90 for 400 credits, 1 per email and 5 per phone. Hunter.io's Starter is $49 for 2,000 credits, 1 per email found. ZoomInfo quotes its platform privately, though its GTM.AI arm sells API access pay as you go from $20. Lyre Leads is $39 for 7,500 leads, where a lead is a business found; named contacts cost 2 tokens each and are charged only when one is found.
Which gives verified emails?
- RocketReach grades each email A, A-, B or F and charges only for A and A- grades; it describes the method only as testing each address multiple ways.
- Hunter.io publishes its verifier's checks, including an SMTP mailbox check and its own method for catch-all domains.
- Lusha describes SMTP mailbox, catch-all and role checks, and states 98% email accuracy.
- Apollo labels each email verified, catch-all or unverified, and quotes 98%, 91% and over 90% accuracy on different pages.
- ZoomInfo states a 96% email deliverability rate without per-email labels on its public pages.
- Lyre Leads checks every address it finds at the mailbox, through MillionVerifier, and labels catch-all addresses rather than counting them as verified.
Accuracy figures from different vendors measure different things, so they can't be lined up against each other; we explain why in what email accuracy numbers actually measure.
Which one finds local businesses?
RocketReach, Lusha and ZoomInfo search stored databases of professionals and companies, and none of them says how well it covers small local businesses. Apollo adds a Google Maps search on paid plans that shows up to 60 businesses a search. Hunter.io indexes the public web, which favours businesses with substantial websites.
Lyre Leads starts from Google Maps, where local businesses list themselves. You type a keyword such as "roofing contractor" or "med spa", and in complete coverage mode it searches the city from many overlapping points. In our test of 24 trade-and-city pairs that found about 2.2 times as many businesses as one paged Maps search in the median city (method and numbers). Each business is then checked against your keyword from its own website.
When is RocketReach still the better choice?
When you've already found the person, perhaps on LinkedIn or in the news, and want their email or direct phone. RocketReach says it covers 700M+ professionals, offers phones on its +Phone plans, includes an API and an MCP server on every paid plan (MCP on free accounts too, with a ChatGPT plugin), and on monthly plans lets unused lookups roll over for up to 12 months while you're subscribed. For recruiting and account-based outreach to named people, it does the job well.
When is Lyre Leads the wrong choice?
- You want a specific person's direct phone. We give the business phone from its Google listing; we don't sell personal numbers.
- Your targets are professionals at companies that aren't on Google Maps, such as software firms or enterprises.
- You search by job title. We search by what a business is, then find the people behind it on request.
The two also work in sequence: find and qualify the local businesses with Lyre Leads, then look up a named owner's direct line in a contact database where one isn't published.
Which one fits your campaign?
| If you need | Look at | Why |
|---|---|---|
| A named professional's email or phone | RocketReach | Lookups across a large professional database |
| Contacts and sequences in one seat | Apollo | Database plus sending |
| Direct dials while browsing LinkedIn or your CRM | Lusha | Browser extension |
| Emails at companies you've already chosen | Hunter.io | Domain search and a documented verifier |
| Enterprise accounts, org charts and intent | ZoomInfo | Enterprise data on contract |
| Every local business in a city, checked against your keyword, emails verified | Lyre Leads | Starts from Google Maps, reads each website |
How do you test them before you pay?
Pick the market you actually sell to. If it's named people at companies you can list, run 50 of them through RocketReach and the alternative and compare how many come back with an email that passes a mailbox check. If it's local businesses, pick one trade in one city, pull it from each tool, remove duplicates by name and street address, and count what each found and how many addresses verified.
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500 leads a month, no card. Live Google Maps search for any keyword, 50+ enrichment fields, a relevance check on every business and every address verified.
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